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Bachelor of Business Administration (Hons)

MOHE/MQA [R/345/6/0969(MQA/FA1711)02/22] | [R-DL/345/6/0105(MQA/FA1866)04/22]

Bachelor of Business Administration (Hons) [UNITAR] is a broad business degree that gives students the opportunity to gain comprehensive understanding of management and professional practices. Areas ranging from principles of management, to accounting and marketing, extend knowledge and increase the employability of graduates in this field.

Requirements
Course Structure
Career Prospects

Programme Entry RequirementsYou must meet the following requirements in order to be considered for entry to the UNITAR Bachelor’s Programme:

  • Pass STPM with minimum Grade C (NGMP 2.00) in two (2) subjects, and pass Mathematics and English in SPM or its equivalent;  OR
  • Pass STAM with minimum Grade Jayyid, and pass Mathematics and English in SPM or its equivalent; OR
  • Any other equivalent qualifications to Diploma and Advance Diploma (Level 4 & 5, MQF), with minimum CGPA of 2.00; OR
  • Pass Matriculation / Foundation with minimum CGPA of 2.00 or its equivalent; OR
  • Any other equivalent qualifications recognized by the Malaysian Government; OR
  • Pass BTEC Level 4 & 5 and pass SPM or its equivalent, with at least three (3) credits in any subject; AND
  • For international students, it is compulsory to obtain a minimum score of 5.5 for IELTS or its equivalent. OR
  • Entry requirements for admission into the Bachelor’s program (level 6, MQF) through APEL as approved by the Ministry of Education (MOHE). Applicants must be/have:
    1. A Malaysian citizen; and
    2. The candidate should be more than 21 years of age in the year of application;
    3. Relevant work experience / prior experiential learning; and
    4. Pass the APEL Assessment

Course StructureStudy Mode & Duration

  • 10 Semesters / 3 + 1/2 Years

Year 1

  • *** Study Skills
  • TITAS/Malaysian Studies (Int)
  • Principles of Management
  • Microeconomics
  • English for Academic Purposes
  •  Hubungan Etnik/Bahasa Komunikasi 3 (Int)
  • Principles of Accounting
  • Business Mathematics
  • Macroeconomics
  • Principles of Marketing
  • Social Entrepreneurship
  • Business Law
  • Principles of Finance
  • Management Information Systems
  • Business Statistics

Year 2

  • Event Management
  • Organizational Behaviour
  • Marketing Management
  • Cost and Management Accounting
  • Corporate Social Policy
  • Human Resource Management
  • International Business
  • E-Commerce
  • Financial Management
  • Business Communication
  • Management Science
  • Business Research Methods
  • Company Law
  • Major 1
  • Major 2

Year 3

  • Production and Operations Management
  • Entrepreneurship
  • Major 3
  • Major 4
  • Major 5
  • Strategic Management
  • Elective1
  • Elective 2
  • Major 6
  • Industrial Training

*MAJOR COURSES

MARKETING

  • Consumer Behaviour
  • Marketing Research
  • Product and Brand Management
  • Logistic and Channel Management
  • Service Marketing
  • Integrated Marketing Communication
  • Free Elective (Elective 1)
  • Free Elective (Elective 2)

HUMAN RESOURCE MANAGEMENT

  • International Human Resource Management
  • Compensation Management
  • Training and Development
  • Labor Law and Industrial Relations
  • Safety and Health Administration
  • Seminar in Human Resource
  • Free Elective (Elective 1)
  •  Free Elective (Elective 2)

 FINANCE

  • Corporate Finance
  • Investment Analysis
  • Taxation Framework
  • Financial Markets and Institutions
  • Islamic Economics & Finance: Theory & Ethics
  • Financial Statement Analysis
  • Free Elective (Elective 1)
  • Free Elective (Elective 2)

INTERNATIONAL BUSINESS

  • Seminar in Global Strategy
  • International Marketing
  • International Trade and Policy
  • International Human Resource Management
  • International Business Law
  • International Finance
  • Foreign Language 1 (Elective 1)
  • Foreign Language 2 (Elective 2)

INTERNAL AUDIT

  • Audit & Assurance 1
  • Fundamental of Internal Audit
  • Accounting Information System 1
  • Taxation
  • Internal Audit Practice
  • Advanced Internal Audit
  • Free Elective (Elective 1)
  • Free Elective (Elective 2)

Career Prospects

  • Sales Executive
  • Marketing Executive
  • Product Development Executive
  • Systems Analyst   
  • Business Analyst    
  • HR Executive  
  • Credit Control Officer   
  • Finance Executive   
  • Accounts Executive    
  • General Administrator
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